Brand Safety and Content Creators Are Hot Topics on Day One of NewFronts

15 media companies will present at this week's NYC panels

Ahead of the 2018 Digital Content NewFronts, MediaLink, in partnership with YouTube, had a panel discussion this morning to kick off the week-of presentations.

So, what were some of the topics of conversation?

In the event room at Google’s NYC headquarters, as early-morning attendees munched on fresh fruit and pastries, the panelists discussed brand safety.

“There’s not a little safe. There’s either safe or unsafe,” said Linda Boff, CMO at General Electric. “It’s a very black and white issue to me as a brand.”

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