Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Local online revenue is expected to skyrocket this year, up 50 percent to $13.1 billion, according to a study released Thursday (May 29) by Borrell Associates.
Most of the growth is driven by pure-play companies and to a lesser extent, traditional local media companies ramping up ad sales on their own sites. More than half of the $13.1 billion revenue will go to pure-play local Web sites. Of the traditional media, newspapers are projected to bring in the most at $3.7
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in