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After growing at break-neck speed for the last few years, local interactive advertising, up 47 percent this year to $12.9 billion, is poised to grow only 8 percent in 2009 to $13.9 billion, according to a Borrell Associates report released Thursday (Nov. 6). Factoring in national interactive, total interactive segment is forecast to moderate from 10.4 percent growth this year to 7.2 percent growth in 2009 for a total of $40.4 billion.
That’s still better than offline media, which Borrell forecasts will decline 2 percent next year.
Borrell
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