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Bloomberg LP has big plans for BGOV, the government reporting arm it quietly started last year in an effort to compete with established Beltway players. Now the extent of those plans is becoming a little clearer.
Starting Friday, BGOV will take aim at a wider audience as a quarterly editorial insert in Bloomberg Businessweek. The Jan. 24-30 issue, on sale Jan. 21, will publish a 24-page section titled Bloomberg Government Insider.
Josh Tyrangiel, Bloomberg Businessweek editor, said the content is a natural fit for his audience, especially as President Obama plans to step up regulatory involvement.
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