Bloomberg Announces New Multiplatform Brand for Tech News

With faster load times and a 'startup barometer'

Bloomberg wants to get technology news to you anytime and from anywhere. 

"Over the past year, we have assembled a top-notch team of technology journalists led by Brad Stone," said Bloomberg editor in chief John Micklethwait, announcing the news.

More than 50 tech journalists stationed all over the world (San Francisco, New York, Seattle, Hong Kong, Tokyo, Singapore, Bangalore, Beijing, London, Toronto, Paris, Tel Aviv and Frankfurt) will provide coverage "of not only what's next, but where's next."

Bloomberg Technology has also shown a 30 to 50 percent improvement in page load time thanks to a new "backbone" of the site.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in