‘Big Brother’ Branches Out

NEW YORK When the CBS summer reality show Big Brother returns to the air beginning July 13, it will include a redesigned Big Brother Web site on CBS.com, as well as other expanded multimedia elements.

Full-length episodes, highlight clips and other content will be available across the CBS Audience Network, allowing fans to watch the shows online and to incorporate clips into their blogs, wikis and widgets, and to interact and discuss Big Brother on message boards.

The CBS Audience Network consists of online partners AOL; Microsoft; CNET Networks; Yahoo!; Comcast; Joost; Bebo; Netvibes; Sling Media and Veoh; and social application partners Automattic, Brightcove, Clearshipring, DAVE Networks, Goowy Media, meebo, MeeVee, Musestorm, Ning, RockYou, Slide, ViedoEgg, Voxant and vSocial. Also included are Web sites from CBS’ 29 owned television stations, 144 radio stations and 183 affiliated stations.

Big Brother episodes will also be simulcast on the CBS Mobile Network, presented on MediaFloTV’s mobile TV service. And, for the first time, CBS and AirPlay have created a live interactive mobile Big Brother game. While watching the show via mobile, fans can participate in the “Big Brother Live TV Challenge” to win a trip to the live season finale in Los Angeles.

As part of a Big Brother Mobile Pack, fans will be able to get video clips, photos, live house alerts, daily insider summaries and be able to download special wallpapers and ringtones from the houseguests on the show. This service will be available on most major wireless carriers.

CBS and Showtime will again partner to present Big Brother After Dark, the live look inside the Big Brother house after hours from 12-3:30 a.m., seven days a week.