In a year when political advertising should have boosted TV station revenues, the industry is poised to end 2008 down 7 percent to $20.1 billion, the lowest in seven years, according to a BIA Advisory Services report published Thursday (Dec. 18). Next year’s forecast is even more grim with revenue dropping 8.5 percent.
The good news is that BIA is expecting the economy to recover in 2010. Coupled with several close congressional races, revenue is expected to climb 6.4
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