BET announced a multi-year agreement with the creators of its popular series The Game, signing the show’s creators—husband and wife production team Salim and Mara Brock Akil—to a 3-year development contract.
The move comes amidst a much broader rebranding at BET that has led the channel to buy up a raft of new programming, with a renewed focus on scripted series. At April’s upfront, BET unveiled a new comedy starring former Cosby Show actor Malcolm-Jamal Warner, “Reed Between the Lines.” With “The Game” and with “Let’s Stay Together" (both of which premiered this past January), the network will have unveiled three new scripted series this year.
Though no dollar amount for the contract has been disclosed, BET says that the arrangement is being thought of as an ideas investment. "The Game" was wildly successful, bringing in a record 7.7 million viewers at its premier. The hope at BET is that the power couple will brainstorm new, equally successful shows as the network seeks to expand its scripted portfolio.