When some participants of the Digital Content NewFronts, like BuzzFeed and Yahoo, decided to move their presentations elsewhere, more room opened up for newcomers to join the lineup.
BBC.com will host a breakfast and ad sales presentation on Monday, May 8, from 9 a.m. to 11 a.m. ET.
Many NewFronts participants are publishers, content creators and multi-channel networks with a flair for millennial-driven programming. News brands, such as The New York Times and Bloomberg Media, are currently on the schedule.
According to the press release, BBC.com will “explore how its editorial expertise and values can enhance its commercial offerings, as well as how news organizations like the BBC can play an integral role in combating fake news.”
NewFronts are a space for brands and companies to show advertisers and marketers their different properties and capabilities for potential future partnerships. While more details have yet to be announced from BBC.com, they’re choosing to highlight the fact that its website is “one of the most trusted news sources in the world.”
This announcement also falls on the same day that U.K. Prime Minister Theresa May officially triggered Brexit.
BBC.com is a part of BBC Global News Ltd. and sees more than 95 million unique browsers globally each month.