Azteca America is partnering with one of its biggest sponsors to create a branded-content Web series, Fuerza Ford, which will feature the motor company's Ford F-150.
The 10-episode Spanish-language series debuts Tuesday and will feature Mexican boxers Giselle Leal, Edgar Juárez Calzada and Michel de la Vega Esparza Oteo. The three offer boxing tips and an inside look at their lifestyles. The videos will be hosted on a Fuerza Ford branded hub, as well as Azteca's Facebook and Twitter platforms.
Azteca broadcasts in Spanish, and "fuerza" translates to "strength." Here's a first look at the promo:
"Ford is a leader in content marketing for U.S. Latinos, which is why we're so honored to work together on the 'Fuerza Ford' boxing video campaign," said Court Stroud, executive vp, network sales and digital, Azteca America. "Given that Azteca produces more hours of video content than any other U.S. Hispanic television network, storytelling is in our D.N.A. We are a natural fit for brands looking for high quality, digital-first content."
Ford has been the exclusive television automotive sponsor for the series Box Azteca since 2010.