Since Awesomeness launched five years ago, its goal has been to go wherever Gen Z goes—and that means being on every digital platform and social media space. Its recent study showed that 55 percent of the generation prefers to connect through social networks, and 71 percent stream their favorite shows.
To that end, Awesomeness plans to extend its streaming capabilities to skinny bundles like DirecTV Now, Sling and Playstation Vue, it announced at its NewFronts presentation in New York today. It will join other multichannel networks as well as traditional and cable networks that already provide premium streaming content there.
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