Asia-Pacific to Overtake N.A. by 2016-17

Asia-Pacific will soon surpass North America as the world’s biggest advertising market, according to a new report by eMarketer and Starcom MediaVest Group.
 
Advertisers are expected to spend $135.1 billion in APAC in 2010, compared to an estimated $176.6 billion in the North American market, eMarketer reported.
 
Currently, North America accounts for 36.6 percent of the worldwide advertising market, compared to Asia-Pacific’s 28 percent share. However, advertising growth in Asia-Pacific is expected to outpace that of North America during the next decade.

eMarketer estimates North America’s share will decline to 33.8 percent of the market by 2014, while Asia-Pacific’s slice will increase to 30.7 percent.
 
As the Asia-Pacific ad market continues to mature, it will eventually outshine that of North America in 2016 or 2017, the firm reported.