Asia-Pacific will soon surpass North America as the world’s biggest advertising market, according to a new report by eMarketer and Starcom MediaVest Group.
Advertisers are expected to spend $135.1 billion in APAC in 2010, compared to an estimated $176.6 billion in the North American market, eMarketer reported.
Currently, North America accounts for 36.6 percent of the worldwide advertising market, compared to Asia-Pacific’s 28 percent share. However, advertising growth in Asia-Pacific is expected to outpace that of North America during the next decade.
eMarketer estimates North America’s share will decline to 33.8
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