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Netflix has upended the TV industry, forcing all of its network and streaming rivals to devise new ways to fight back against the company this year. The biggest threat has been to the ad industry, which has resulted in a number of networks—including NBCUniversal,truTV and Paramount Network—reducing their ad loads to compete with advertising-free outlets like Netflix, Amazon, HBO and Showtime.
But according to a new report from Nielsen, even with more content options than ever before, audiences spent roughly the same percentage of their time on media platforms (86 percent) watching ad-supported content last year as they have during the past 15 years.
That
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