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Arbitron announced today (Nov. 4) that it moved the commercialization date for nine markets, moving four up and five back by three months.
Four markets, Kansas City, San Antonio, Salt Lake City and Las Vegas are now scheduled to commercialize with the December 2009 PPM survey report (Nov. 12 to Dec. 9), which will be released on Dec. 31, 2009. Arbitron had planned to deploy the PPM ratings service in these markets with the release of the March 2010 PPM survey report.
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