Anheuser-Busch Is the Super Bowl’s Top Sponsor

Beer giant has spent $149 million in the big game since 2009

The King of Beers also rules the Super Bowl.

According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the maker of Budweiser and Bud Light is the biggest backer of the NFL championship tilt isn’t at all surprising; on average, the brewer scoops up four-and-a-half minutes of airtime, mixing it up with 30- and 60-second executions.

Bud Light is an official NFL sponsor, supplanting MillerCoors’ Coors Light in April 2011 after a decade-long hiatus. Anheuser-Busch

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