Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Anheuser-Busch InBev is brewing up a new reality show designed to boost the slumping profile of its flagship brand, Budweiser.
Beginning Jan. 21, the one-hour competition series Bud United presents: The Big Time will air Saturday afternoons on ABC. The network has agreed to broadcast seven installments of the program, which will feature amateurs squaring off in a number of sporting events (baseball, basketball, soccer), as well as a handful of nonathletic pursuits (cooking, music).
Set to air at 3 p.m.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in