Commissioner Joshua Wright blasted the Federal Trade Commission in his dissent for over-reaching in the condition it imposed on Nielsen’s purchase of Arbitron, but the ultimate impact of the condition on the future market for cross-platform audience measurement may be inconsequential.
The Federal Trade Commission’s condition on Nielsen’s $1.3 billion purchase of Arbitron, to keep alive “Project Blueprint,” a one-year-old custom research project, was engineered by Arbitron and comScore to benefit only one client: ESPN. As part of the condition, Nielsen must license data gathered by Arbitron’s portable people meter and other software to the project.
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