More Americans are receiving subscription TV services from satellite and other alternative delivery systems than ever before. According to a Television Bureau of Advertising analysis of Nielsen data, ADS penetration reached an all-time high of 29.3 percent last month and now represents 32.5 percent of all subscription TV customers.
Direct broadcast satellite, the largest component of ADS, continues to grow, and is now at 29 percent, up from 28.4 percent in Nov. 2008.
Cable penetration dropped slightly, from 68.8
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