AMC's Mad Men Opener Nabs 2.76 Million Viewers

The most critically acclaimed series on television is beginning to find an audience commensurate with the scope of its ambitions.

The season-three premiere of AMC’s original drama Mad Men drew 2.76 million viewers Sunday night at 10 p.m., notching the series’ all-time largest delivery, and outperforming last season’s opener by 33 percent.

According to Nielsen live-plus-same-day ratings data, the one-hour premiere (“Out of Town”) bettered the 13-episode season-two arc, which averaged 1.52 million viewers, by 82 percent.

Among the core demos, Mad Men served up 1.43

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in