Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
The Association of Hispanic Advertising Agencies wrote to Arbitron on behalf of its member shops late last week chastising the radio ratings company for ignoring concerns it spelled out more than two months ago about the composition of the listener panels in markets where it deploys the portable people meter.
The agency trade group charged that Arbitron continues to offer PPM ratings based on samples that generally underrepresent Hispanic listening audiences. Within the Hispanic sample segments, AHAA, said, the ratings company does not break out income data or country of origin data and relies on recruitment methods that skew toward English-dominant persons.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in