A+E Sales Boss Mel Berning Takes on Broadcast Bullies

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If you’re a big investor in TV inventory, Mel Berning would like a word about his broadcast competition. “They’re 10 percent off on supply,” said Berning, A+E Networks’ president of ad sales. “So the question is, OK, do you want to pay the failure tax? I mean, name two hit shows.”

Berning’s no stranger to hit shows, as the AETN brands specialize in cranking out the sort of broad reach unscripted fare that also appeals to younger viewers.

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