It’s been a busy year here at Adweek.com—and we’re looking forward to an even busier 2011. The media world has changed drastically, and AdweekMedia’s reporters have been there every step of the way, breaking news, rife with in-depth analysis and top-notch writing.
Of course, our online audience connected with some news stories more than others, and in the spirit of lauding those that broke the mold, we’ve compiled a list of the Top 10 Adweek.com Stories of 2010.
Here they are in descending order (with No. 1 being the highest-trafficked story):
1. Adweek Super Bowl XLIV Coverage: Even if you’re not a football fan, the Super Bowl is a great chance to catch all the latest and greatest ad spots. This AdweekMedia report was a huge traffic-get for the site and its video pages blew up with the Super Bowl ad spots. Betty White getting down and dirty on the football field for Snickers was easily the most-viewed spot.
2. Value of a ‘Fan’ on Social Media: $3.60: Senior digital editor Brian Morrissey is Adweek’s social media guru (if you don’t believe me, check out how many followers he has on Twitter). Take a look at this great story he filed back on April 13, 2010.
3. Tiger Woods’ Nike Spot Fails to Make Cut: Tiger Woods had a long 2010, to say the least. The champion golfer’s personal life seemed to be the news topic du jour, instead of his actual accomplishments. One of his sponsors, Nike, tried to err from the negative press and bring Tiger, the man, back into the spotlight. Unfortunately, the spot fell dead in the water. Steve McClellan reported this one on April 15, 2010.
4. The Martin Agency: U.S. Agency of the Year 2009: One of Adweek’s more popular annual reports, the Agency of the Year makes its first appearance on this end-of-year Top 10. Senior editor Eleftheria Parpis reported on this one on Jan. 25, 2010.
5. Chevy Enlists Goodby as Lead Shop: The automobile industry got hit particularly hard this year. But that didn’t stop this story from (ahem) driving a ton of traffic to Adweek.com. Senior editor Andrew McMains reported this one on May 19, 2010.
6. How Old Spice Ruled the Real-Time Web: I think everyone at some point during the year wanted to be the Old Spice Guy, deep down in his/her heart. And former NFL wide receiver Isaiah Mustafa played the part both on TV and the Web, selling Old Spice like it was his destiny to do so. Senior editor Brian Morrissey finds his way onto the Top 10 for the second time with this July 14, 2010 report.
7. Wieden, Levi’s Pitch Curves: Senior editor Eleftheria Parpis reported on the Curves pitch way back on Aug. 12, 2010, and you could say that it broke the curve for our online audience. Parpis appears here in her second Top 10 report.
8. Alex Bogusky Resigns: May this have been the resignation heard ’round the ad world? Well, Adweek.com’s audience certainly felt that way about this report from editor at large Noreen O’Leary. It posted all the way back on July 1, 2010.
9. Facebook Brand Pages Pay Off: This might seem a bit obvious at this point in the year, but at the time (Oct. 11, 2010), it was still new news—and welcome news, at that. Chalk it up to senior reporter Andrew McMains for picking up on this well-trafficked story. This is also McMains’ second appearance on the Top 10.
10. 5 Marketing Principles Brands Should Embrace in 2010: What better way to top off a Top 10 list than with a contributor’s Top 5 piece? Frank Striefler, a principal at Wolff Olins, sent in this fascinating report on Jan. 13, 2010, to apparent rave reviews. Take a look.
(List based on Google Analytics)