AdSafe: Would You Like Porn With That Ad?

Undoubtedly, that offer won’t resonate with most big brand advertisers — many of whom are dialing up their efforts as they head into the prime holiday shopping season. Yet that is a serious possibility, according to a new report by AdSafe Media, one of the leading companies in the online ad verification/ratings space.

Companies like AdSafe and Double Verify deploy technology which promises to prevent advertisers’ campaigns from running in the wrong places — either on sites that fall outside the target audience, or even worse, sites that carry objectionable content.

Yet according to AdSafe, many brands that ramp up spending for the holidays — often aiming to reach the broadest audience possible — are particularly vulnerable to campaign mishaps.