Addressable TV Ad Spending Should Hit $3.3 Billion Next Year

55% of advertisers in the space plan to increase their investment

Addressable TV advertising is rapidly gaining momentum, with spending expected to surpass $3 billion by next year.

Spending on addressable TV advertising should reach $3.3 billion by next year, according to a new report from the Video Advertising Bureau. That’s a 343 percent increase from 2016, which saw $760 million in addressable TV ad spending. This year, that spend will grow to a projected $2.5 billion, up from $2.1 billion last year, which is on a similar level to ad-supported over-the-top advertising during the same time period.

Additionally,

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