Ad-Supported Cable Broadens Summer Lead


Tuesday, September 1, 2009


Prime-Time Metered Market Monday Ratings:

CBS Wins; Improved CMA Music Festival on ABC

Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:

Prime-Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:

The Laceys of Queens


CBS Wins; Improved CMA Music Festival on ABC

Monday 8/31/09


CBS    5.1/ 8
ABC   4.6/ 7
NBC   4.3/ 7
Fox     2.8/ 4
CW     0.7/ 1

-Percent Change From the Year-Ago Evening (Monday, Sept. 1, 2008):

ABC: +142, CBS:  +42, NBC: -16, Fox: -30, CW: -71

-Respectable Summer Performers:

CMA Music Festival: Country’s Night to Rock (ABC), Two and a Half Men R (CBS), The Big Bang Theory R (CBS), CSI: Miami R (CBS)


-Yesterday’s Losers (excluding repeats):

Nothing – just a lot of repeats. 


Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, August 31, 2009.   

-Ratings Breakdown:

CBS led the overnights on this final Monday in August, with an 11 percent advantage over second-place ABC. NBC finished a competitive third, followed by Fox and very distant The CW, which featured the season-premiere episodes of Gossip Girl and One Tree Hill on the year-ago evening (hence the steep year-to-year decline).


In an all repeat night, CBS aired two episodes of How I Met Your Mother (#2t, avg. 3.6 rating/6 share from 8-9 p.m.), Two and a Half Men (#1: 6.6/10 — top-rated show of the evening), The Big Bang Theory (#1: 5.9/ 9) and CSI: Miami (#1: 5.5/ 9). Laugh-out-loud The Big Bang Theory will, needless to say, benefit out of Two and a Half Men next season. If you tuned into last night’s encore, you will understand why Jim Parsons should be getting his Emmy acceptance speech ready.


ABC traveled the specials route last night, with three-hour CMA Music Festival: Country’s Night to Rock at an average 4.6/ 7 in the overnights from 8-11 p.m. Comparably, this was up by a significant 39 percent from a two-hour installment of the CMA Music Festival on Monday, Sept. 8, 2008 (3.3/ 5). Take a look at the half-hour breakdown:


CMA Music Festival: Country’s Night to Rock (ABC)

 8:00 p.m.: 5.1/ 8 (#1)
 8:30 p.m.: 4.7/ 7 (#1)
 9:00 p.m.: 4.9/ 7 (#2)
 9:30 p.m.: 4.9/ 7 (#2)

10:00 p.m.: 4.3/ 7 (#2)

10:30 p.m.: 3.8/ 6 (#3)


Based on the half-hours, it might be beneficial for ABC to trim The CMA Music Festival back down to two hours next season. As for the participation of former American Idol contestant Kellie Pickler, dogs were howling in my neighborhood as she was “singing.” Seriously, what is the attraction?


NBC aired two repeat episodes of Law & Order: Criminal Intent from 8-10 p.m. (8:00 p.m.: #3, 3.6/ 6 — 9 p.m.: #3, 4.1/ 6), followed by overused Dateline at a second-place 5.1/ 9 in the overnights at 10 p.m. You know it is still the summer when Dateline is everywhere.


Next up was Fox care of repeats of regularly scheduled House (#4: 3.0/ 5) and Lie To Me (#4: 2.6/ 4), followed by repeats of The CWs One Tree Hill (#5: 0.8/ 1) and Gossip Girl (#5: 0.6/ 1), which never play well in encores. Both One Tree Hill and Gossip Girl open their new seasons on Sept. 14. Speaking of the new season, here is what is coming up on Mondays this fall. At press time, there are only 20 days left.

 8:00 p.m. Dancing With the Stars (two hours)
10:00 p.m. Castle
 8:00 p.m. How I Met Your Mother (new time)
 8:30 p.m. Accidentally on Purpose (new)
 9:00 p.m. Two and a Half Men
 9:30 p.m. The Big Bang Theory (new time)
10:00 p.m. CSI: Miami
 8:00 p.m. Heroes (new time)
 9:00 p.m. Trauma (new)

10:00 p.m. The Jay Leno Show (new)

 8:00 p.m. House
 9:00 p.m. Lie to Me (new day)
 8:00 p.m. One Tree Hill (new time)
 9:00 p.m. Gossip Girl (new time)

Source: Nielsen Media Research data


Ratings Box:

What’s Hot/What’s Not


-Historical Low for The Daytime Emmy Awards:

Airing on The CW on Sunday was clearly not beneficial for The 36th Annual Daytime Emmy Awards. Based on the fast affiliate rating results for Sunday, August 30, The Daytime Emmy Awards sunk to an historically low 2.68 million viewers and a 0.6 rating/2 share among adults 18-49 from 8-10 p.m. One year earlier (and based on the final nationals), the 35th annual festivities on ABC averaged 5.38 million viewers and a 1.2/ 4 in the demo on Friday, June 20, 2008, which at the time was a record low. 


-Record Performance for Warehouse 13:

Freshman Syfy drama Warehouse 13 reached another new zenith, with a considerable 4.4 million viewers for the Tuesday, Aug. 11 telecast. Comparably, that one hour is now the most-watched telecast of any regularly scheduled series in Syfy’s 17-year history. Warehouse 13 added 1.02 million DVR playback viewers, placing it as the top-rated cable program for the day in primetime in both total viewers and adults 25-54. 


-Women Flock to Drop Dead Diva:

Lifetime Television’s recently introduced Drop Dead Diva rose to a series-high performance among women 18-49 on Sunday, August 30, with a 2.0 rating in the demo. Comparably, that increased by 25 percent over its season to-date average. Results among women 25-54 (2.3) built by a similar 23 percent.

-Network vs. Cable – Summer 2009:

Based on ratings from June 1 to August 6, 2009, ad-supported cable continues to rule the summer landscape by hefty proportions, building year-to-year. The four broadcast networks (ABC, CBS, NBC and Fox), in contrast, continue to lose ground. In 10 years (and thanks, in part, to increased distribution), ad-supported cable combined has increased by 48 percent in household rating, 20.8 household share points and 67 percent among adults 18-49. The Big 4 broadcasters have dipped by a whopping 39 percent in household rating, 16.3 household share points and 48 percent among adults 18-49. The next step for cable, of course, is to become more aggressive in the traditional (September through May) season.


Take a look at the 10-year summer season track provided by Turner Research (with 2000 through 2007 the complete summer season). 

Ad-Supported Cable Combined
2000: 24.4 rating / 44.5 share
2001: 26.7 / 48.9
2002: 29.0 / 53.4
2003: 30.1 / 54.9
2004: 31.8 / 57.2
2005: 34.0 / 61.1
2006: 34.8 / 62.1
2007: 34.8 / 63.0
2008: 35.1 / 62.6 (up to the Olympics)

2009: 36.1 / 65.3 (up to the same date as one year earlier)

Four Broadcast Networks Combined
2000: 22.2 rating / 40.5 share
2001: 19.7 / 36.2
2002: 17.9 / 33.0
2003: 17.6 / 32.3
2004: 17.9 / 32.1
2005: 15.8 / 28.4
2006: 15.7 / 28.2
2007: 14.2 / 25.7

2008: 14.7 / 26.2 (up to the Olympics)
2009: 13.5 / 24.2 (up to the same date as one year earlier)

ADULTS 18-49
Ad-Supported Cable Combined
2000: 11.8 rating / 37.2 share
2001: 12.9 / 41.5
2002: 14.0 / 44.9
2003: 14.1 / 45.8
2004: 15.0 / 47.3
2005: 16.1 / 50.6
2006: 16.2 / 51.0
2007: 16.5 / 5.2/ 6
2008: 17.0 / 53.3 (up to the Olympics)

2009: 17.7 / 56.4 (up to the same date as one year earlier)

Four Broadcast Networks Combined
2000: 11.8 rating / 37.4 share
2001: 10.2 / 32.9
2002: 9.4 / 30.4
2003: 9.1 / 29.9
2004: 9.4 / 29.7
2005: 7.8 / 24.6
2006: 7.8 / 24.8
2007: 6.9 / 22.2
2008: 6.9 / 21.8 (up to the Olympics)
2009: 6.1 / 17.7 (up to the same date as one year earlier)

Source: Nielsen Media Research data


On the Air Tonight:
Prime-Time Programming Options

Tuesday 9/01/09
 8:00 p.m. Crash Course (R)
 9:00 p.m. Shaq Vs.

10:00 p.m. Primetime: The Outsiders

 8:00 p.m. NCIS (R, part one)
 9:00 p.m. Big Brother

10:00 p.m. NCIS (R, part two)

 8:00 p.m. America’s Got Talent (R)
 9:00 p.m. America’s Got Talent (two hours)
 8:00 p.m. Hell’s Kitchen
 9:00 p.m. More to Love
 8:00 p.m. 90210 (R)
 9:00 p.m. 90210 (R)

8:00 p.m. Street Patrol (R)

 8:30 p.m. Street Patrol (R)
 9:00 p.m. Jail (R)
 9:30 p.m. Jail (R)

TV Tidbits:

Notes of Interest


-Tyler Perry Special on TBS:

TBS will air a one-hour special entitled The Tyler Perry Show, which will feature conversations with the stars of upcoming Tyler Perry theatrical I Can Do Bad All By Myself. It airs Wednesday, Sept. 9 at 11 p.m. ET.


-Tournament of Ten on Who Wants to Be a Millionaire:

Disney-ABC’s Who Wants to Be a Millionaire, hosted by Emmy winner Meredith Vieira, will feature the 10 best contestants playing next season in a competition themed The Tournament of Ten. Viewers will be able to keep track of who qualifies for the tournament through a leaderboard at The new season of Millionaire begins in first-run syndication on Monday, Sept. 7. 


-News From TCS:

The Television Syndication Company (TVS) has picked up the international rights for feature films Chasing the Green, the story of two ambitious young brothers who become millionaires; and P.J., about a man traumatized after witnessing a serious accident. For more information on TVS, click on


-Coming Up on Disney Channel:

Jungle Junction, a new animated Playhouse Disney series for preschoolers, will premiere on Disney Channel on Monday, Oct. 5 at 10 a.m. ET. A sneak peak of Jungle Junction, which uses road signs and symbols to highlight pre-literacy skills, will air on Disney Channel on Sunday, Oct. 4 at 7:48 p.m. ET immediately following primetime special Handy Manny’s Motorcycle Adventure. 


TV Trivia Time:

The Laceys of Queens


What part of Queens, New York did Mary Beth and Harvey Lacey live in on police drama Cagney & Lacey?

Forest Hills
Fresh Meadows
Ozone Park

The answer to yesterday’s question…


Which one of the following sitcoms aired out of Cheers in its first season on the air (1982-83)?

Family Matters
Gimme a Break
Night Court
We Got it Made

Is:  d) Taxi. NBC picked up the Emmy winning Taxi for one final season after ABC canceled it, and scheduled it out of new sitcom Cheers and into returning Hill Street Blues. Fame led off the night for NBC and the schedule was as follows:


NBC: 1982-83

 8:00 p.m. Fame
 9:00 p.m. Cheers (new)
 9:30 p.m. Taxi (new network)

10:00 p.m. Hill Street Blues


-Current kudos goes to:
Mark Amato, Janice Barney, Gail Belle, Gerry Bixenspan, Larry Collins, Annie Courtney, John Ferlazzo, Stephen Ferrara, Maureen Goldman, William Graff, Sherrie Henstchel, Brad Hight, Heidi Hoffmeister, Kerry Hughes, David Jackino, Synda Kollman, Debbie Mirr, Tony Naldrett, Alan Perris, Sandra Pettway, Gordon Purcell, Con Rigg, Joe Rubi, Michelle Stanton