The advertising marketplace in the fourth quarter began limping down the long road to recovery, as was demonstrated by earnings reports issued by a half-dozen media companies over the course of the last 10 days. And while some programmers have covered a lot of ground, Viacom’s MTV Networks are still just getting out of the gate.
Viacom posted a 4 percent drop in domestic advertising revenue in Q4 ‘09, as the MTV nets continued to struggle in prime time.
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