ABC Wins Monday overnights, Fox Set to Win Among Adults 18-49


Tuesday, October 6, 2009


Prime-Time Metered Market Monday Ratings:

ABC Wins; CBS and Fox Compete for Dominance Among Adults 18-49

Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:

Prime-Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:

A Four-Legged Question


ABC Wins; CBS and Fox Compete for Dominance Among Adults 18-49

Monday 10/05/09


ABC   9.2/14
CBS    7.2/11
Fox     6.0/ 9
NBC   3.3/ 5
CW     1.5/ 2

-Percent Change From the Year-Ago Evening (Monday, Oct. 6, 2008):

Fox: +62, CW: + 7, CBS: – 4, ABC: -12, NBC: -28

-Yesterday’s Winners:

Dancing With the Stars (ABC), House (Fox), Two and a Half Men (CBS), The Big Bang Theory (CBS), CSI: Miami (CBS)


Accidentally on Purpose (CBS)


-Yesterday’s Losers (excluding repeats):

Heroes (NBC), Trauma (NBC), The Jay Leno Show (NBC)


Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, October 5, 2009.   

-Ratings Breakdown:

ABC danced its way to another overnight Monday victory, beating second-place CBS by an average of 28 percent. Third overall was Fox, followed by NBC and The CW. But the battle for dominance among adults 18-49 is expected to be between CBS and Fox.


ABC’s Dancing With the Stars, which is not exactly the most exciting season of contestants, led the 8-10 p.m. block, with an average 10.5 rating/16 share in the overnights. As good as that still is (and it is very good), one year earlier Dancing With the Stars averaged a 12.7/19 on Oct. 6, 2008. Here is the half-hour breakdown:

Dancing With the Stars (ABC)
8:00 p.m.: 9.7/15 (#1)
8:30 p.m.: 10.5/16 (#1)
9:00 p.m.: 10.9/16 (#1)
9:30 p.m.: 11.1/16 (#1)

Sharon and Ozzy…where were you last night? My pick to bid adieu tonight: Debi Mazar, who was in the bottom two last week and looks awfully uncomfortable on stage. Who should be leaving: Tom DeLay, who the judges keep being awfully kind to. Wouldn’t it be nice to see Cheryl Burke exit early?


Dancing With the Stars led into sophomore Castle, which finished second in the 10 p.m. hour with a 6.6/11. Retention for Castle out of the 9:30 p.m. portion of Dancing With the Stars was a typical 59 percent. IT could be better, and it could also be worse. 


CBS was below average in the 8 p.m. hour, with distant third-place time period finishes for How I Met Your Mother (4.9/ 8) and week three of Accidentally on Purpose (4.6/ 7). Comparably, the two sitcoms, on average, declined from the year-ago combination of The Big Bang Theory and How I Met Your Mother (5.9/ 9 each) by 19 percent. Take a look at the three-week overnight track for Accidentally on Purpose:

Accidentally on Purpose (CBS)
9/21/09: 5.6/ 9
9/28/09: 5.0/ 8
10/05/09: 4.6/ 7

The news was better, of course, for CBS from 9-11 p.m. with its line-up of Two and a Half Men (#2: 8.3/12), relocated The Big Bang Theory (#2: 7.4/11) and CSI: Miami (CBS). The Big Bang Theory, to-date, has been building from Two and a Half Men among adults 18-49. As for Two and a Half Men, shouldn’t the title of the sitcom now be Two and Three-Quarter Men? Have you seen Jake recently? 


Fox opened the night on a solid note care of House at a second-place 7.2/11 in the overnights. Comparably, that will be more than enough to easily win the time period among adults 18-49. Next on Fox was time period warmer Lie To Me with a third-place 4.8/ 7 at 9 p.m., and retention out of the 8:30 p.m. portion of House (7.5/11) of 64 percent. Don’t forget that 24 will be back in this hour in January.


Over at NBC, the news was grim with its combination of fading Heroes (#4: 3.0/ 5), which needs to be put out of its misery, week two of medical drama Trauma (#4: 3.5/ 5) and ongoing disappointment The Jay Leno Show (#3: 3.5/ 6). Compared to the week-ago opener (4.3/ 7 on Sept. 28), Trauma dropped by 19 percent from the already lackluster opening overnight levels.


The CW, as always, is dependent on the young female demos. So we will wait and see what the demos look like for serials One Tree Hill (#5: 1.5/ 2) and Gossip Girl (#5: 1.6/ 2), which never generate any interest in the overnights. 


Source: Nielsen Media Research data


Ratings Box:

What’s Hot/What’s Not


-Strong Start for Stargate Universe:

The series-premiere of Syfy’s Stargate Universe kicked-off on Friday, Oct. 2 with a commendable 2.35 million viewers, 1.32 million adults 25-54 and 1.12 million adults 18-49 from 9-11 p.m. ET. Comparably, this was the best performance overall and most-watched among adults 18-49 for a Stargate franchise season-opener since season two of Stargate Atlantis on July 15, 2005. Competing Dollhouse on Fox attracted only 2.1 million total viewers in the 9 p.m. hour. 


-Record The Suite Life on Deck:

An hour-long edition of Disney Channel’s The Suite Life on Deck (a favorite in the Mr. TV household) rose to the most-watched telecast to-date in total viewers (6.8 million), kids 6-11 (3.2 million) and tweens 9-14 (2.8 million) in the 8 p.m. hour on Friday, Oct. 2. Comparably, this was the best performance in the time period in the network’s history, with growth of as much as 115 percent among tweens 9-14 from the year-ago hourly average. 

-Also on Disney:

The debut of special Handy Manny’s Motorcycle Adventure from 7-7:48 p.m. on Friday rose to a series-high 2.9 million total viewers, with growth of as much as 254 percent over the year-ago time period average in kids 2-5 (832,000). Handy Manny’s Motorcycle Adventure led into the preview of new Playhouse Disney series Jungle Junction, which outdelivered year-ago levels by 500,000 viewers (2.8 vs. 2.3 million) and 554,000 kids 2-5 (853,000 vs. 299,000). 

-Growing Dr. Oz:

The new first-run syndicated hit of the season, Sony Pictures Television talker The Dr. Oz Show, continues to build steam. Based on the overnight markets for Monday, Oct. 5, Dr. Oz rose to a record 1.8 weighted household rating, with growth over the lead-in average (1.3) of 38 percent and over the year-ago time period (1.2/ 4 in Oct. 2008) of 50 percent. 


Source: Nielsen Media Research data


On the Air Tonight:
Prime-Time Programming Options

Tuesday 10/06/09
 8:00 p.m. Shark Tank
 9:00 p.m. Dancing With the Stars

10:00 p.m. The Forgotten

 8:00 p.m. NCIS
 9:00 p.m. NCIS: Los Angeles

10:00 p.m. The Good Wife

 8:00 p.m. The Biggest Loser (two hours)

10:00 p.m. The Jay Leno Show

 8:00 p.m. Hell’s Kitchen
 9:00 p.m. So You Think You Can Dance
 8:00 p.m. 90210
 9:00 p.m. Melrose Place

TV Tidbits:

Notes of Interest


-Greek the Book Series:

ABC Family and Harlequin Enterprises Limited have announced a licensing agreement for Harlequin to publish four teen oriented books based on the TV series Greek about the lives and loves of college students at the fictional Cyprus-Rhodes University. The debut title, Double Date, will be published in May 2010, followed by Best Frenemies three months later. 

-More Californication:

Showtime has renewed half-hour dramedy Californication for a fourth season, with 12 new episodes scheduled to debut in 2010. The recent third season-opener built by double-digit percentages from one year earlier. 

-In Other Renewal News:

Bravo has picked-up reality/competition Top Chef for a seventh season, with casting calls for the new season kicking off on Sunday, Oct. 18 at The Parlor in San Francisco. 


-LMN Increases Distribution:

Lifetime Movie Network, the successful spin-off from Lifetime Television, has reached a new distribution zenith: 72.8 million U.S. subscribers. Compared to one year earlier, this is an increase of 10 percent, which was largely due to repositioning to digital expanded basic in key markets like as Chicago, Boston and Atlanta.


-Cartoon Network Extends Dude, What Would Happen:

Cartoon Network has ordered 10 additional episodes of recent live-action entry Dude, What Would Happen, which continues to score among key kids and boy demos on Wednesday.


TV Trivia Time:

A Four-Legged Question


What was the name of Camden’s dog on long-running family drama 7th Heaven?


The answer to yesterday’s question…


Remember classic 1960s cartoon Courageous Cat and Minute Mouse? The voice of bad-guy The Frog was an imitation of which actor?

Humphrey Bogart
James Cagney
Jimmy Durante
Edward G. Robinson
Spencer Tracy

Is:  d) Edward G. Robinson, who was constantly menacing poor Courageous Cat and squeaky clean Minute Mouse as the voice of evil The Frog. For a blast from the past, click here.


-Current kudos goes to:
Steve Albright, Mark Amato, Gerry Bixenspan, Michael Bobble, Mark Braff, Mitch Burg, Larry Collins, Tom Condosta, Audrey Davis, Sue Doron, Phyllis Epstein, Michael Fruchtman, Bob Goldman, Maureen Goldman, Ken Hommel, Kerry Hughes, Bob Ingersoll, David Jackino, Kathleen Johnston, Mary Kinoshita, Todd Koerner, Synda Kollman, Steven Kurtzer, Tom Lawrenson, Mark Leavenworth, Michael Lehman, Howard Lieboff, Rick Locke, Debbie Mirr, Michael Murphy, Tony Naldrett, Joe Pedri, Alan Perris, Sandra Pettway, Arthur Reinstein, Bruce Robinson, Colleen Roth, Joe Rubi, David Ruckman, Michelle Stanton, Evan Weinstein, Joel Wolk, Abbott Wool, Ted Zavales