Yet another big media company is teaming up with Snapchat in a bid to reach millennials.
This time, it's Disney-ABC Television Group, which is partnering with Snap Inc. to produce original series for the platform. The first show out out of the gate is Watch Party: The Bachelor, which debuts Tuesday, Jan. 3, the morning after The Bachelor's 21st season premiere on ABC.
Watch Party will feature a rotating group of celebs, comedians, Bachelor superfans and past Bachelor and Bachelorette personalities as they watch and joke about the most recent Bachelor episode.
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