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ABC has hired Mike Dean as its new vp, programmatic and data-driven sales, The Wall Street Journal reports.
Dean joins the Disney-owned network from ad tech firm Videology, where he was vp, media platform sales and solutions. Before Videology, Dean served as director, publisher services at Vibrant Media and business development manager – Bing for Microsoft.
"Mike has a wealth of experience in digital and new media sales," said Pooja Midha, senior vice president of digital ad sales, in a statement.
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