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After having steered ABC’s ad sales efforts for the last decade, Mike Shaw is transitioning away from the network.
Shaw, who since September 2000 has served as president, sales and marketing, ABC Television Network, will cede his day-to-day oversight of the network’s ad sales business by the end of the year.
In order to ensure a smooth succession, Shaw will advise Disney/ABC TV Group president Anne Sweeney on sales and marketing strategy. A replacement for Shaw has not been identified, although ABC is expected to name a new ad sales chief “in the near future.”
Late Monday evening, media buyers speculated that ABC may look beyond its borders for a successor.
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