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The 2008 NCAA college football campaign was a ratings bonanza for the ESPN family, as year-over-year gains at ABC more than made up for a slight dip at the cable network.
Over the course of its 33-game schedule, ABC delivered an average 6.27 million total viewers, per Nielsen ratings data, up 7.1 percent versus the 2007 season. ABC dominated the field with its slate of 13 Saturday Night Football broadcasts, averaging 8 million viewers, making the weekly matchup the most-watched college football window on television.
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