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NEW YORK The dollars being dumped into the current upfront marketplace proves that broadcast TV — for the foreseeable future, and against all odds — really remains the king of all media.
Despite the Hollywood writers’ strike that drove viewers away from their TV sets and a recessionary economy that has consumers spending less on products related to all aspects of their lives, the Big Four broadcast networks are expected to cumulatively take in more upfront dollars — a total north of $9 billion — than they did last year.
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