In $8.8 Billion Deal, CBS and Turner Add 8 More Years of March Madness

Networks keep tournament through 2032

CBS has aired the NCAA Tournament since 1982, and today, along with Turner, it just ensured its partnership with the NCAA will reach beyond a fifth decade.

CBS and Turner have extended their rights deal that covers television and digital—including platforms that haven't even been created yet—for March Madness through 2032, adding eight years to the current pact, which was to expire in 2024. 

"There are very few premium sports properties that are available that produce this kind of value," said Turner Broadcasting president David Levy, during a conference call with reporters this afternoon.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in