$250 Mil. in Lilly Planning Shifts to OMD

NEW YORK Omnicom Group’s OMD has picked up $250 million in planning chores from pharmaceutical client Eli Lilly & Co. without a review, according to sources.

Brands included are Cialis, Evista, Humalog, Effient and Byetta.

OMD already handles media buying on the Lilly account. The client spends an estimated $375 million on domestic ads annually, per sources.

Up to now, the shop also handled $90 million in planning for competing pharma company Schering Plough (including the Nasonex brand), but has given up that business to take on the larger Lilly planning assignment.

The incumbent on the Lilly planning business was WPP Group’s MediaCom. That shop won $1 billion in planning last December from client GlaxoSmithKline, for which it already handled the buying.

The client and agencies could not immediately be reached for comment.