2010 Pro Bowl Going to ESPN

ESPN will televise the 2010 Pro Bowl, taking the game that was expected to be on CBS and returning it to cable for the first time since 2006.

The NFL said Tuesday that the game will take place the Sunday night, Jan. 31, before the Super Bowl the next weekend Feb. 7 at Dolphin Stadium in south Florida.

The announcement breaks recent practice, where for the past three years the broadcast network that carries the Super Bowl would also carry the much-lower-rated Pro Bowl.

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