12 Social-Savvy Showrunners Worth Following on Twitter and Instagram This Fall

As the new TV season kicks off this week and the broadcast premieres begin en masse, the networks are pulling out all the stops to lure audiences. For many shows, that means trying to establish a significant presence on social media. And while the series' stars will be tweeting up a storm, the best show-related accounts to follow on Twitter and Instagram are often those of the showrunners themselves—they have the best behind-the-scenes access, and, as they've proven on the series they oversee, they are exceptionally skilled at keeping audiences engaged.

As the livetweeting commences, here are the showrunners you should be following on Twitter and Instagram this fall. (Note: this list only includes producers with series airing this fall, which is why Hannibal's Bryan Fuller, perhaps the most masterful Twitter whiz among all showrunners, is absent.) Each of the 12 people on the list go beyond standard social-media promotion and have made their accounts essential to your social media diet.
 

1

Greg Berlanti

Twitter: @GBerlanti
Instagram: @GBerlanti

You want reach? Follow Berlanti, and you’ll get scoop about all six(!) of his shows airing this season: The CW’s Arrow, The Flash and, coming midseason, D.C.’s Legends of Tomorrow; NBC’s Blindspot and The Mysteries of Laura; and CBS’ Supergirl. Plus, he somehow finds time to watch other television, too.

2

Stephen Falk

Twitter: @stephenfalk
Instagram: @stephenfalk

You would expect the creator of FXX’s (formerly FX's) acerbic You’re the Worst to have a hilarious, subversive feed, and Falk does not disappoint. (“The Intern looks too sad a viewing experience. Think I’ll watch Sophie’s Choice instead.”) And he's not afraid to throw shade at other networks—or even his own. 

 

Hey, ABC. Maybe let us decide if that's true.

A photo posted by Stephen Falk (@stephenfalk) on

3

Scott M. Gimple

Twitter: @ScottMGimple

The Walking Dead showrunner is fond of livetweeing his always entertaining flights (“I’m fairly sure that the man next to me on this flight is eating from a giant ziplock bag of chocolate pudding.") while sharing the decidedly unglamorous side of TV production.

4

Adam Horowitz

Twitter: @AdamHorowitzLA

The Once Upon a Time co-showrunner (partner Edward Kitsis isn’t active on social media) has a novel way of building anticipation for each episode: He teases single lines of dialogue from each script.

5

Mindy Kaling

Twitter: @mindykaling
Instagram: @mindykaling

The only actor on this list, Kaling has a considerably higher profile than her fellow showrunners, which gives her an even broader canvas to work with. She regularly shares behind-the-scenes photos from The Mindy Project—both on set and in the production offices—while reflecting on attending big events like Sunday's Emmys.

 

6

Bill Lawrence

Twitter: @VDOOZER
Instagram: @VDOOZER

Lawrence has been enthusiastically promoting his shows on Twitter for years, long before it became practically mandatory. (This fall, he’ll be talking up Undateable, which NBC will broadcast live all season.) But his feed is also noteworthy for his frequent Q&As, the occasional appearance (usually in the middle of the night) of “Bad Advice guy” and his witty Twitter banter with actress-wife Christa Miller.  

7

Warren Leight

Twitter: @warrenleightTV

Why should you follow the Law & Order: SVU showrunner, even if you don't watch his series? Because of his #AskWarren Q&As and tweets like these:

8

Ryan Murphy

Twitter: @MrRPMurphy

Murphy will have three shows on the air this season—Fox’s Scream Queens; FX’s American Horror Story: Hotel; and 2016’s American Crime Story: The People v. O.J. Simpson, also for FX—and he leads the social media charge on all of them. He routinely reveals big casting news on his feed and livetweeted extensively during Monday’s Scream Queens premiere (on both the East Coast and West Coast broadcasts), dropping clues about the murderer’s identity and the fate of the show's (many) victims.

9

Julie Plec

Twitter: @julieplec
Instagram: @julieplec

Plec always has plenty to share about the three CW shows she oversees—The Vampire Diaries, The Originals and midseason drama Containment)—while also documenting the insects who have moved in with her.

10

Bill Prady

Twitter: @billprady

For years, Prady has been teasing fans of The Big Bang Theory with early looks at scripts for upcoming episodes.

Now that he's also overseeing The Muppets, he's upped his Twitter game, sharing details from that production, as well.

11

Shonda Rhimes

Twitter: @shondarhimes
Instagram: @shondarhimes

Prime time’s surest bet—her three hit shows return tonight (Grey’s Anatomy, Scandal and How to Get Away with Murder), with a fourth on the way at midseason—was one of the first creators to realize what a powerful marketing tool social media could be. Scandal found an audience in large part because she insisted that her cast livetweet every episode and engage with fans.

The spoiler-phobic Rhimes saves the best details about each show for her #TGIT livetweets, but even during the summer hiatus, her feed is never anything but entertaining.

12

Mike Schur

Twitter: @KenTremendous

Schur, who oversees Brooklyn Nine-Nine, says he is taking a step back from Twitter as he focuses on future projects. But even sporadic tweets from him are far more fun than those from almost anyone else. The former Fire Joe Morgan blogger saves many of his best tweets for sports-related topics.