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Television series fight an uphill battle to get noticed. There's not just too much content on television for even the best team of TV writers to watch it all, there's too much good content. So when premiere dates approach, networks send out gimmicky press kits with all kinds of crazy stuff in them—bound books of photos, preview episodes, t-shirts, beach towels, branded water bottles—in order to get a reporter's attention. This stuff gets mostly piles up on desks or populates our giveaway table but, in the interest of full disclosure, it should be noted that I have a whole collection of novelty flash drives.
Sometimes, though, the promo items are so over-the-top weird (or fun, or both) that they really do manage to catch the eye.
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