The upfronts are supposed to be an opportunity for cable and broadcast networks—and now digital content providers—to unveil their slates of new programming before an audience of advertising executives, in a bid to impress said execs into turning their pockets inside out.
But tugging dollars from industry wallets takes more than a PowerPoint presentation. The upfront is also a network's only chance to strut its stuff and throw money around, spoiling its most important audience—while demonstrating its health, spirit and vitality in much the same way as a debutante.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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