’08 Buying Power Survey Yields Data, Insights

The “micropolitan” area of Los Alamos is the nation’s richest market, in terms of median disposable household income. The New York media market has nearly half a million households with disposable income of 150K and up. Those are a couple of info tidbits from the 2008 Survey of Buying Power and Media Markets just published by Sales & Marketing Management.

Marketers looking for a well-heeled (albeit very small) market couldn’t do better than Los Alamos, N.M. It’s the nation’s locale with the highest median household “effective buying income.”

That’s one tidbit from the 2008 Survey of Buying Power and Media Markets, published by Sales & Marketing Management. (The Nielsen Co. is the parent of Sales & Marketing Management as well as Adweek.)

Among other things, the extensive report quantifies the buying power of media markets and other geographic entities around the U.S. Along the way, it offers data morsels such as:

–The media market with the highest median household disposable income is San Francisco/Oakland/San Jose, Calif., at $58,944.

–The New York media market has 461,772 households with disposable income of $150,000 or better.

–The U.S. as a whole has nearly 3.7 million such households.

–In a ranking of media markets by sales at food and beverage stores, New York takes the top spot, at $53.4 billion, versus. $36.5 billion for second-place Los Angeles.

–Residents of Alpena, Mich., have the highest median age of any media market (at 45.2), while the locals in Laredo, Texas, have the youngest median age (26.6).

Read more from Mark Dolliver on the new survey
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