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Scripps Networks Interactive broke the billion-dollar barrier during its 2012 upfront, president and CEO Ken Lowe said on the company's earnings call this morning.
That's "billion." With a "b."
For reference, the entire cable upfront market last year came to about $9.45 billion, with this year's haul anticipated at about $10 billion, which gives SNI about one-tenth of the marketplace.
"We're really proud of these guys," said John F. Lansing, president of Scripps Networks and evp of Scripps Networks Interactive.
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