Topic: Zynga

Facebook Reports Q1 Figures, Buys AOL Patents

Company closer to reaching 1 billion users

Facebook’s first-quarter revenue jumped 45 percent year over year to $1.06 billion, but the company’s net income fell 12 percent to $205 million, according to an updated regulatory filing made…

And the Brands Played On

Marketers strike gold with mobile gaming apps delivering TV-spot engagement levels

Watch out, Zynga and Electronic Arts. When it comes to casual mobile gaming, top brands like Mentos, Pepsi and Red Bull have your players in their sights. Branded mobile apps are…

Players Lend a Helping Hand—or, Thumb

Social games like FarmVille boost charitable causes—and burnish the reputations of blemished brands

When Japan was hit last year with one of the biggest earthquakes ever measured, Laura Hartman received a text from her brother. Hartman’s brother just happens to be Mark Pincus,…

Zynga Nabs Omgpop

$200 million deal to acquire company behind runaway mobile game Draw Something

Zynga has acquired game publishers Omgpop for $200 million. Until recently, Omgpop was best known as a casual gaming destination known for games such as Balloon Splash. That's until recently, when…

How Ads Could Ruin Zynga and Why They (Probably) Won't

Post IPO, does the gaming giant need to see the advertising light?

Players can spend a lot of time chopping trees, quarrying rocks and planting grapes in CastleVille, all in the name of helping a princess build her home. When they run…

Chris DeWolfe's MindJolt Broadens Scope, Changes Name

MySpace founder rebrands company as Social Gaming Network

Chris DeWolfe doesn’t believe there will ever be another Zynga. But that doesn’t mean he isn’t trying to build his own social gaming empire. DeWolfe, who co-founded MySpace and served as…

Hasbro to Produce Zynga-Inspired Toys, Games

First products will roll out this fall

It’s not enough for the makers of Angry Birds to hawk plush pigs in department stores. Now Zynga is getting in on the act. The social gaming company has licensed to…

Advertising Fuels Facebook's Monster $5 Billion IPO

Company’s ad revenue hit $3.2 billion in 2011

Even though Facebook has barely gotten started when it comes to advertising, the company can thank Madison Avenue for the stunning $5 billion initial public offering (IPO) it filed on…

Investors Underwhelmed by Zynga IPO

Should tech startups be worried?

It looks like investors weren't scrambling to buy a piece of FarmVille. Social game maker Zynga made its debut on the Nasdaq Friday, and after initially rising from $10 per share…

Social Gaming's Big IPO

Zynga priced for $1 billion offering

Zynga, the maker of social gaming hits like FarmVille and CityVille, is set to start trading on the Nasdaq today at a price of $10 per share, valuing the company…