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Topic: Zynga

Players Lend a Helping Hand—or, Thumb

Social games like FarmVille boost charitable causes—and burnish the reputations of blemished brands

When Japan was hit last year with one of the biggest earthquakes ever measured, Laura Hartman received a text from her brother. Hartman’s brother just happens to be Mark Pincus,…

Zynga Nabs Omgpop

$200 million deal to acquire company behind runaway mobile game Draw Something

Zynga has acquired game publishers Omgpop for $200 million. Until recently, Omgpop was best known as a casual gaming destination known for games such as Balloon Splash. That's until recently, when…

How Ads Could Ruin Zynga and Why They (Probably) Won't

Post IPO, does the gaming giant need to see the advertising light?

Players can spend a lot of time chopping trees, quarrying rocks and planting grapes in CastleVille, all in the name of helping a princess build her home. When they run…

Chris DeWolfe's MindJolt Broadens Scope, Changes Name

MySpace founder rebrands company as Social Gaming Network

Chris DeWolfe doesn’t believe there will ever be another Zynga. But that doesn’t mean he isn’t trying to build his own social gaming empire. DeWolfe, who co-founded MySpace and served as…

Hasbro to Produce Zynga-Inspired Toys, Games

First products will roll out this fall

It’s not enough for the makers of Angry Birds to hawk plush pigs in department stores. Now Zynga is getting in on the act. The social gaming company has licensed to…

Advertising Fuels Facebook's Monster $5 Billion IPO

Company’s ad revenue hit $3.2 billion in 2011

Even though Facebook has barely gotten started when it comes to advertising, the company can thank Madison Avenue for the stunning $5 billion initial public offering (IPO) it filed on…

Investors Underwhelmed by Zynga IPO

Should tech startups be worried?

It looks like investors weren't scrambling to buy a piece of FarmVille. Social game maker Zynga made its debut on the Nasdaq Friday, and after initially rising from $10 per share…

Social Gaming's Big IPO

Zynga priced for $1 billion offering

Zynga, the maker of social gaming hits like FarmVille and CityVille, is set to start trading on the Nasdaq today at a price of $10 per share, valuing the company…

Hot List: Digital

Facebook and Spotify are among the year's hottest digital media companies

Social Media Site Facebook Call it a bully, a new paradigm, a blessing, a curse—whatever you call Facebook, its presence and power is undeniable. Today the social network has more than 800…

SEC Investigates Zynga's Financials in Last-Minute IPO Talks

Requests more detailed player info

As it gears up for a November IPO, Zynga is holding its final round of talks with the Securities and Exchange Commission to address some last-minute issues. According to the…

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