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Topic: Zynga

Zynga COO Resigns After Duties Are Stripped

John Schappert exits struggling gaming giant

Zynga COO John Schappert has left Zynga six days after getting his game development oversight duties stripped. Schappert joined the San Francisco-based tech company 16 months ago after spending nine years…

Game Studio Trashes Rivals as Children, Old Men and Sellouts

Kixeye recruitment video pulls no punches

Taking pot shots at your competition is always a ballsy move. This week, the award for biggest gonads goes to game studio Kixeye, whose raunchy recruitment ad is drawing quite…

Brands Follow Tweens to Digital Games

Advergames and before-game spots pick up speed.

Tie your ad to a Selena Gomez virtual makeover game and position your brand nearer a tween girl’s heart. That’s a gender-specific version of a theory being tested by Lego,…

Facebook Credits: Marketers Say Good Riddance

Removes consumer perception problems, say experts

There will be no funeral for Facebook Credits among the companies that ran Credits-based campaigns for advertisers. Even Plink, a loyalty rewards company that initially built its entire business around…

EA's E3 Message: We're Social, Mobile and Always Evolving

Gaming publisher pushes into social gaming, tablets, the cloud

Video games are each a social network onto themselves. They're never quite finished. And video games are no longer bound by the console hooked up to giant TV screens. Those were…

Draw Something, Like, Say, the Zebra From 'Madagascar 3'

Zynga's popular acquisition scores a big partnership with DreamWorks

Zynga's recently acquired game, Draw Something, which has come under some scrutiny lately for losing 5 million users last April, is focusing on the future and partnering with DreamWorks on…

Zynga, American Express Farm Game Cash—With Real Dollars

Rewards program to eventually include offline discounts

A new plant has cropped up in FarmVille. Starting Tuesday, players of Zynga’s FarmVille game can sign up for an account with American Express’s PayPal-rival Serve (or connect with their…

Top 10 Predictions for the Looming Facebook IPO

Speculation builds as tech world gears up for public debut

The Facebook IPO. Few would argue against the social media giant’s initial public offering being one of the most anticipated and watched debuts of recent history. I’d wager a tidy…

Facebook Reports Q1 Figures, Buys AOL Patents

Company closer to reaching 1 billion users

Facebook’s first-quarter revenue jumped 45 percent year over year to $1.06 billion, but the company’s net income fell 12 percent to $205 million, according to an updated regulatory filing made…

And the Brands Played On

Marketers strike gold with mobile gaming apps delivering TV-spot engagement levels

Watch out, Zynga and Electronic Arts. When it comes to casual mobile gaming, top brands like Mentos, Pepsi and Red Bull have your players in their sights. Branded mobile apps are…

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