Advertisement

Topic: Zynga

Zynga Loses Marketing, Revenue Chief

Executive exodus continues for social gaming company

The hits keep coming for Zynga. Problem is, hits for the social gaming company used to mean another uber-popular game—likely ending in -ville. But lately those hits are body blows to…

Facebook Pushing Further Into Search Ads

Testing Sponsored category with ads from Disney, Zynga, Match.com

Is Facebook pushing further into Google's territory? It sure looks that way, as the company has quietly begun rolling out more search-driven advertising, including a new category of Sponsored search ads. Last…

Zynga COO Resigns After Duties Are Stripped

John Schappert exits struggling gaming giant

Zynga COO John Schappert has left Zynga six days after getting his game development oversight duties stripped. Schappert joined the San Francisco-based tech company 16 months ago after spending nine years…

Game Studio Trashes Rivals as Children, Old Men and Sellouts

Kixeye recruitment video pulls no punches

Taking pot shots at your competition is always a ballsy move. This week, the award for biggest gonads goes to game studio Kixeye, whose raunchy recruitment ad is drawing quite…

Brands Follow Tweens to Digital Games

Advergames and before-game spots pick up speed.

Tie your ad to a Selena Gomez virtual makeover game and position your brand nearer a tween girl’s heart. That’s a gender-specific version of a theory being tested by Lego,…

Facebook Credits: Marketers Say Good Riddance

Removes consumer perception problems, say experts

There will be no funeral for Facebook Credits among the companies that ran Credits-based campaigns for advertisers. Even Plink, a loyalty rewards company that initially built its entire business around…

EA's E3 Message: We're Social, Mobile and Always Evolving

Gaming publisher pushes into social gaming, tablets, the cloud

Video games are each a social network onto themselves. They're never quite finished. And video games are no longer bound by the console hooked up to giant TV screens. Those were…

Draw Something, Like, Say, the Zebra From 'Madagascar 3'

Zynga's popular acquisition scores a big partnership with DreamWorks

Zynga's recently acquired game, Draw Something, which has come under some scrutiny lately for losing 5 million users last April, is focusing on the future and partnering with DreamWorks on…

Zynga, American Express Farm Game Cash—With Real Dollars

Rewards program to eventually include offline discounts

A new plant has cropped up in FarmVille. Starting Tuesday, players of Zynga’s FarmVille game can sign up for an account with American Express’s PayPal-rival Serve (or connect with their…

Top 10 Predictions for the Looming Facebook IPO

Speculation builds as tech world gears up for public debut

The Facebook IPO. Few would argue against the social media giant’s initial public offering being one of the most anticipated and watched debuts of recent history. I’d wager a tidy…

Advertisement
Advertisement