Topic: Zynga
Tie your ad to a Selena Gomez virtual makeover game and position your brand nearer a tween girl’s heart. That’s a gender-specific version of a theory being tested by Lego,…
There will be no funeral for Facebook Credits among the companies that ran Credits-based campaigns for advertisers. Even Plink, a loyalty rewards company that initially built its entire business around…
Video games are each a social network onto themselves. They're never quite finished. And video games are no longer bound by the console hooked up to giant TV screens. Those were…
Zynga's recently acquired game, Draw Something, which has come under some scrutiny lately for losing 5 million users last April, is focusing on the future and partnering with DreamWorks on…
A new plant has cropped up in FarmVille. Starting Tuesday, players of Zynga’s FarmVille game can sign up for an account with American Express’s PayPal-rival Serve (or connect with their…
The Facebook IPO. Few would argue against the social media giant’s initial public offering being one of the most anticipated and watched debuts of recent history. I’d wager a tidy…
Facebook’s first-quarter revenue jumped 45 percent year over year to $1.06 billion, but the company’s net income fell 12 percent to $205 million, according to an updated regulatory filing made…
Watch out, Zynga and Electronic Arts. When it comes to casual mobile gaming, top brands like Mentos, Pepsi and Red Bull have your players in their sights. Branded mobile apps are…
When Japan was hit last year with one of the biggest earthquakes ever measured, Laura Hartman received a text from her brother. Hartman’s brother just happens to be Mark Pincus,…
Zynga has acquired game publishers Omgpop for $200 million. Until recently, Omgpop was best known as a casual gaming destination known for games such as Balloon Splash. That's until recently, when…
