Advertisement

Topic: Zynga

People Don't Use TV Apps, and Mobile Gaming Is Set to Implode

Bold rhetoric from top executives and analysts at CES

If you spent any time walking around the various small cities that the major electronics companies erected last week at CES, you probably noticed how confident their executives were that…

First Mover: Jeff Karp

The GSN exec thinks gaming can learn a lot from product placement in the movies

Specs Age 47 New gig Evp of mobile and social games, GSN Digital Old gig Evp, chief marketing and revenue officer, Zynga Why did you leave the gaming giant Zynga for its competitor, GSN…

Facebook, Zynga Loosen Ties

Gaming company gains autonomy outside of social network

Facebook and Zynga used to be best friends. Now the social gaming company is looking to reduce Facebook’s role when users play its games like Words With Friends outside of…

Even Zynga's Ad Business Is in Decline

Ad revenue follows daily user free-fall

Like a fiduciary Frodo, Zynga’s advertising business was supposed to be its unassuming savior. Zynga’s former chief marketing and revenue officer Jeff Karp recently told Adweek that he expects advertising…

Zynga Needs More Words With Brands

Despite missteps, is social gaming company an untapped ad market?

Zynga put its investors on edge earlier this month after lowering full-year 2012 revenue projections. That clinched a new low for the social gaming darling’s stock, which dropped more than…

As Zynga Struggles, AOL Chases Social Gaming Ads

Portal relaunching its Games.com site with an advertiser focus

If you're not someone who plays social games online, it's probably hard to grasp just how huge the phenomenon has become. As it stands now, some 81 million plus take…

San Francisco Tech Scene Opens Its Doors for Innovation Month

John Battelle aims to blow the typical tech conference inside out

It started on two wheels. Federated Media executive chairman John Battelle and MagnaGlobal Intelligence managing partner Brian Monahan were mountain biking together in the spring when Monahan pitched the idea…

Lexus Goes Mobile With 'Draw Something'

Auto brand looks to Zynga game to tap young audience

Lexus hopes to draw a young adult audience by running its biggest mobile game ad integration today through Friday. Augmenting a larger campaign for the 2013 Lexus ES that began…

Zynga Loses Marketing, Revenue Chief

Executive exodus continues for social gaming company

The hits keep coming for Zynga. Problem is, hits for the social gaming company used to mean another uber-popular game—likely ending in -ville. But lately those hits are body blows to…

Facebook Pushing Further Into Search Ads

Testing Sponsored category with ads from Disney, Zynga, Match.com

Is Facebook pushing further into Google's territory? It sure looks that way, as the company has quietly begun rolling out more search-driven advertising, including a new category of Sponsored search ads. Last…

Advertisement