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Topic: Zynga

People Don't Use TV Apps, and Mobile Gaming Is Set to Implode Bold rhetoric from top executives and analysts at CES

If you spent any time walking around the various small cities that the major electronics companies erected last week at CES, you probably noticed how confident their executives were that…

January 11, 2013, 7:33 AM EST

First Mover: Jeff Karp The GSN exec thinks gaming can learn a lot from product placement in the movies

Specs Age 47 New gig Evp of mobile and social games, GSN Digital Old gig Evp, chief marketing and revenue officer, Zynga Why did you leave the gaming giant Zynga for its competitor, GSN…

December 3, 2012, 12:02 AM EST

Facebook, Zynga Loosen Ties Gaming company gains autonomy outside of social network

Facebook and Zynga used to be best friends. Now the social gaming company is looking to reduce Facebook’s role when users play its games like Words With Friends outside of…

November 29, 2012, 6:11 PM EST

Even Zynga's Ad Business Is in Decline Ad revenue follows daily user free-fall

Like a fiduciary Frodo, Zynga’s advertising business was supposed to be its unassuming savior. Zynga’s former chief marketing and revenue officer Jeff Karp recently told Adweek that he expects advertising…

October 24, 2012, 10:21 PM EDT

Zynga Needs More Words With Brands Despite missteps, is social gaming company an untapped ad market?

Zynga put its investors on edge earlier this month after lowering full-year 2012 revenue projections. That clinched a new low for the social gaming darling’s stock, which dropped more than…

October 23, 2012, 4:51 AM EDT

As Zynga Struggles, AOL Chases Social Gaming Ads Portal relaunching its Games.com site with an advertiser focus

If you're not someone who plays social games online, it's probably hard to grasp just how huge the phenomenon has become. As it stands now, some 81 million plus take…

October 22, 2012, 3:55 PM EDT

San Francisco Tech Scene Opens Its Doors for Innovation Month John Battelle aims to blow the typical tech conference inside out

It started on two wheels. Federated Media executive chairman John Battelle and MagnaGlobal Intelligence managing partner Brian Monahan were mountain biking together in the spring when Monahan pitched the idea…

October 10, 2012, 3:30 PM EDT

Lexus Goes Mobile With 'Draw Something' Auto brand looks to Zynga game to tap young audience

Lexus hopes to draw a young adult audience by running its biggest mobile game ad integration today through Friday. Augmenting a larger campaign for the 2013 Lexus ES that began…

September 24, 2012, 9:00 AM EDT

Zynga Loses Marketing, Revenue Chief Executive exodus continues for social gaming company

The hits keep coming for Zynga. Problem is, hits for the social gaming company used to mean another uber-popular game—likely ending in -ville. But lately those hits are body blows to…

September 10, 2012, 5:45 PM EDT

Facebook Pushing Further Into Search Ads Testing Sponsored category with ads from Disney, Zynga, Match.com

Is Facebook pushing further into Google's territory? It sure looks that way, as the company has quietly begun rolling out more search-driven advertising, including a new category of Sponsored search ads. Last…

August 20, 2012, 4:33 PM EDT

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