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Topic: Zynga

Draw Something, Like, Say, the Zebra From 'Madagascar 3' Zynga's popular acquisition scores a big partnership with DreamWorks

Zynga's recently acquired game, Draw Something, which has come under some scrutiny lately for losing 5 million users last April, is focusing on the future and partnering with DreamWorks on…

May 24 2012

Zynga, American Express Farm Game Cash—With Real Dollars Rewards program to eventually include offline discounts

A new plant has cropped up in FarmVille. Starting Tuesday, players of Zynga’s FarmVille game can sign up for an account with American Express’s PayPal-rival Serve (or connect with their…

May 22 2012

Top 10 Predictions for the Looming Facebook IPO Speculation builds as tech world gears up for public debut

The Facebook IPO. Few would argue against the social media giant’s initial public offering being one of the most anticipated and watched debuts of recent history. I’d wager a tidy…

May 08 2012

Facebook Reports Q1 Figures, Buys AOL Patents Company closer to reaching 1 billion users

Facebook’s first-quarter revenue jumped 45 percent year over year to $1.06 billion, but the company’s net income fell 12 percent to $205 million, according to an updated regulatory filing made…

April 23 2012

And the Brands Played On Marketers strike gold with mobile gaming apps delivering TV-spot engagement levels

Watch out, Zynga and Electronic Arts. When it comes to casual mobile gaming, top brands like Mentos, Pepsi and Red Bull have your players in their sights. Branded mobile apps are…

April 17 2012

Players Lend a Helping Hand—or, Thumb Social games like FarmVille boost charitable causes—and burnish the reputations of blemished brands

When Japan was hit last year with one of the biggest earthquakes ever measured, Laura Hartman received a text from her brother. Hartman’s brother just happens to be Mark Pincus,…

April 10 2012

Zynga Nabs Omgpop $200 million deal to acquire company behind runaway mobile game Draw Something

Zynga has acquired game publishers Omgpop for $200 million. Until recently, Omgpop was best known as a casual gaming destination known for games such as Balloon Splash. That's until recently, when…

March 21 2012

How Ads Could Ruin Zynga and Why They (Probably) Won't Post IPO, does the gaming giant need to see the advertising light?

Players can spend a lot of time chopping trees, quarrying rocks and planting grapes in CastleVille, all in the name of helping a princess build her home. When they run…

March 05 2012

Chris DeWolfe's MindJolt Broadens Scope, Changes Name MySpace founder rebrands company as Social Gaming Network

Chris DeWolfe doesn’t believe there will ever be another Zynga. But that doesn’t mean he isn’t trying to build his own social gaming empire. DeWolfe, who co-founded MySpace and served as…

February 16 2012

Hasbro to Produce Zynga-Inspired Toys, Games First products will roll out this fall

It’s not enough for the makers of Angry Birds to hawk plush pigs in department stores. Now Zynga is getting in on the act. The social gaming company has licensed to…

February 09 2012

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