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HoneyBaked Ham's Radio-Mobile Play Aims to Take a Bite Out of Turkey Day Pilot launches in Atlanta, but could be expanded

HoneyBaked Ham is combining radio and mobile this Thanksgiving to see if the brand can stir up big sales in Atlanta for a holiday known for turkey feasts. Various radio…

November 27, 2013, 9:58 AM EST

Ford Geofences Bonnaroo Music Festival Carmaker taps Zoove to target concertgoers

When tens of thousands of tunes-minded folks walk into the Bonnaroo Music Festival, which begins today, many will notice Ford-branded signage that encourages them to dial **Ford on their mobile…

June 13, 2013, 6:00 AM EDT

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