Topic: Zippo
Type
Vote for the Best and Worst Brand Extensions
Which marketers pushed their products to new frontiers—and which ones pushed things too far?
Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…
Burning for You
Zippo has been an iconic American brand—but these days, it's lighting campfires
Even if you’ve never smoked a cigarette, you know that...sound. It happens when the stainless steel lid pops open under the pressure of the cam spring—a crisp, metal-on-metal “click” that…
Road Warriors
Even in the era of Facebook and Twitter, nothing drives brand awareness like a custom set of wheels
Last year, the marketing people at Le Creuset were looking for a new way to generate buzz. The French cookware brand didn’t have a huge media budget, but it did…
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