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Topic: Zippo

Zippo rules like Satan in garbage wasteland

Can print ads depicting a sooty, charred, burned-out wasteland sell lighters? In this campaign from Brunner, Zippo says yes! See the full version of this ad here, and another…

March 6, 2009, 9:46 AM EST

Zippo's banners too hot for neighboring ads

These Zippo banners by Brunner are hot. Ha-ha-ha! I don't get it. Anyway, Brunner created fake banners to place above Zippo lighters, and had the actors in them react to…

September 3, 2008, 7:43 AM EDT

Every Zippo tells a (potentially true) story

Who says smoking is bad for your health? Let’s see, there’s the Surgeon General, the American Legacy Foundation and cigarette companies themselves, in those warnings on the sides of packs.…

June 29, 2007, 9:24 AM EDT

Dark days for lighters

David Ogilvy loved Zippo lighters, partly because of their lifetime guarantee. But what good is that if you can’t take the damn thing with you on a trip? That’s what…

March 3, 2005, 4:51 PM EST

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