Topic: Zippo

The Old Flame That Indiana Jones and Don Draper Have in Common Zippo's windproof still knows how to light America's fire

Photo: Nick Ferrari Indiana Jones considered his a lucky charm. Ricky Ricardo pulled his out at the club. And Don Draper’s is key to the guy he really is. What is…

October 20, 2014, 12:01 AM EDT

Zippo Lights Up Live Music Scene With Bandsintown Preserving a longtime association with rock 'n' roll

Waving a lighter in the air has been a live music must since the inception of the rock 'n' roll power ballad. But these days, it’s become far less acceptable…

September 11, 2013, 12:46 PM EDT

Vote for the Best and Worst Brand Extensions Which marketers pushed their products to new frontiers—and which ones pushed things too far?

Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…

December 20, 2012, 5:51 PM EST

Burning for You Zippo has been an iconic American brand—but these days, it's lighting campfires

Even if you’ve never smoked a cigarette, you know that...sound. It happens when the stainless steel lid pops open under the pressure of the cam spring—a crisp, metal-on-metal “click” that…

May 24, 2012, 6:38 AM EDT

Road Warriors Even in the era of Facebook and Twitter, nothing drives brand awareness like a custom set of wheels

Last year, the marketing people at Le Creuset were looking for a new way to generate buzz. The French cookware brand didn’t have a huge media budget, but it did…

April 18, 2012, 5:56 AM EDT

Zippo rules like Satan in garbage wasteland

Can print ads depicting a sooty, charred, burned-out wasteland sell lighters? In this campaign from Brunner, Zippo says yes! See the full version of this ad here, and another…

March 6, 2009, 9:46 AM EST

Zippo's banners too hot for neighboring ads

These Zippo banners by Brunner are hot. Ha-ha-ha! I don't get it. Anyway, Brunner created fake banners to place above Zippo lighters, and had the actors in them react to…

September 3, 2008, 7:43 AM EDT

Every Zippo tells a (potentially true) story

Who says smoking is bad for your health? Let’s see, there’s the Surgeon General, the American Legacy Foundation and cigarette companies themselves, in those warnings on the sides of packs.…

June 29, 2007, 9:24 AM EDT

Dark days for lighters

David Ogilvy loved Zippo lighters, partly because of their lifetime guarantee. But what good is that if you can’t take the damn thing with you on a trip? That’s what…

March 3, 2005, 4:51 PM EST