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Topic: Zipcar

How Instagram, Google, Facebook and Other Tech Notables Are Getting Out the Vote

With social calls for civic duty

This afternoon, Instagram is sending many of its 100 million U.S. users a reminder to go vote. The mobile app announced today that it built the feature over the weekend,…

Zipcar Is Offering Free Cars for Voters to Drive to the Polls on Election Day

7,000 members can take advantage

Zipcar is making more than 7,000 cars free on election day to help its members get to the polls. The vehicles can be reserved starting today on the digital player's…

Zipcar Is Offering Pokemon Go Players Free Rides in Boston

Chauffeur-styled service is one day only

If you are a Bostonian who is sick of Pokemon Go players walking around and staring at their phones, Zipcar today could be making your sidewalk scene a little less crowded.  The…

Zipcar Can Now Track How Many People See Its Rolling Ad Campaign in Seattle and D.C.

Wrapping cars in data sensors

Zipcar is rolling out a campaign in Seattle and Washington D.C. that blends an old-school advertising technique with new technology—it's wrapping ads around cars and tracking how many people see…

Why Cross-Device Programmatic Advertising Is Ready to Take Off in 2016

Brands increase budget after last year's success

Consumers increasingly get their content across smartphones, laptops and desktops, so brands are eager to run campaigns that reach consumers on every one of those screens. With technology catching up…

Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers

Almost everyone loves Enterprise and Southwest

Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president…

Zipcar's New Ads Want You to 'Tap That' Wherever You Go

From the makers of the Hello Flo virals

A quick and easy way to reserve a car? You'd tap that. The characters in Zipcar's new, innuendo-filled ad campaign certainly do a lot of tapping. In fact, they tap anything…

BMW Moves Into Zipcar’s Territory

Car-sharing program boosts brand

To win over trendy young drivers, BMW is launching a new on-street car-sharing service this month in San Francisco. Drivers will be able to rent BMW electric cars that are…

Zipcar's Customer Service Gets Horrible Reviews

Complaints of overall lousy service

As the sharing economy matures, players like Zipcar are getting schooled in the fine art of customer service. The Avis-owned car-sharing pioneer has been hounded by online consumer complaints even as…

Marketers Need to Embrace Peer-to-Peer Activities

The sharing economy

There’s a group of hardware store employees in the San Francisco Bay Area who embody that sage observation that we humans are not “cisterns made for hoarding—we are channels made…

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