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Topic: Zipcar

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BMW Moves Into Zipcar’s Territory Car-sharing program boosts brand

To win over trendy young drivers, BMW is launching a new on-street car-sharing service this month in San Francisco. Drivers will be able to rent BMW electric cars that are…

May 16, 2014, 11:29 AM EDT

Zipcar's Customer Service Gets Horrible Reviews Complaints of overall lousy service

As the sharing economy matures, players like Zipcar are getting schooled in the fine art of customer service. The Avis-owned car-sharing pioneer has been hounded by online consumer complaints even as…

August 19, 2013, 10:12 PM EDT

Marketers Need to Embrace Peer-to-Peer Activities The sharing economy

There’s a group of hardware store employees in the San Francisco Bay Area who embody that sage observation that we humans are not “cisterns made for hoarding—we are channels made…

May 27, 2013, 9:56 PM EDT

Campbell Ewald's Chief Marketer Can't Talk About Cadillac But she loves Detroit

Specs Who Barbara Yolles New gig CMO, Campbell Ewald Old gig chief growth officer, North America, McCann Age 46 What has been your impact on Campbell Ewald since you started last year? Whenever client prospects or journalists…

April 21, 2013, 11:37 PM EDT

Avis, Zipcar Deal Meets Marketing Challenges Word-of-mouth essential to car-sharing business model

For established corporate brands like Avis, buying a trendy “sharing economy” business like Zipcar is akin to gaining custody of an unruly child. Sharing companies build their brands on a…

January 15, 2013, 6:04 AM EST

Ford’s Crystal Ball Predicts Disruption Automaker releases internal report looking at effects of Zipcar, bikes and Gen Y carpooling

In a bid to burnish its reputation as a forward-thinking brand, Ford has released a 74-page internal consumer trends report for 2013 that forecasts major disruptions among numerous industries, including…

December 12, 2012, 4:12 PM EST

A Growing Zipcar Contacts Creative Shops Company dangles global assignment

How does a niche brand with big aspirations attract a global agency? Such is the high hurdle before Zipcar, a largely domestic car sharing service that, through acquisitions, has expanded its…

June 12, 2012, 5:46 PM EDT

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