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Topic: Zimmerman Advertising

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White Castle Reviews Its Creative and Media Business Zimmerman finds itself on the defensive—once again

White Castle represents the fourth Zimmerman Advertising client to launch a review in the past eight months. The other clients were Office Max, Papa John's and Ashley Furniture. Ashley landed at McCann…

July 28, 2014, 4:17 PM EDT

Office Depot's Review Follows Merger With OfficeMax Retailers combined forces in November

Office Depot’s creative and media review comes amid store closings at the retailer, which merged with OfficeMax late last year. The decision to close 400 stores by the end of 2016…

July 21, 2014, 1:06 PM EDT

Doner Wins Meijer's Media Business Grocery chain spends more than than $30 million in media annually

Regional grocery chain Meijer has shifted its media account after a review. Doner Media in Southfield, Mich. will handle planning and buying for the retailer, which is based in Grand Rapids,…

March 27, 2014, 4:36 PM EDT

Ashley Furniture Launches Creative and Media Agency Review National retailer spends over $100 million in media annually

Ashley Furniture is looking for a new creative and media agency. The Arcadia, Wis.-based chain’s search is in the early stages and the national retailer is offering up $50 million…

March 17, 2014, 3:42 PM EDT

Papa John's Finds a New Lead Creative Agency Grey succeeds Zimmerman on the business

Papa John's has completed its search for a new lead creative agency. Grey has landed the business, beating back competition from BBDO, Arnold and Doner, the pizza chain has confirmed. The…

February 24, 2014, 12:14 PM EST

Papa John's Picks Finalists in Its Creative Review 4 shops are competing for the business

Agencies from Boston, New York and outside Detroit have reached the final round in the Papa John's creative review. The pizza maker identified the finalists as New York shops BBDO and…

December 12, 2013, 1:32 PM EST

New CMO Launches Papa John's Creative Search Pizza chain spends $120 million on media

The review of the Papa John's national creative account is starting just five weeks after Bob Kraut arrived as global chief marketing officer. Kraut, a former marketing leader at Arby's and…

November 15, 2013, 5:38 PM EST

HHGregg Selects New Agencies Two shops succeed Zimmerman on the business

Two Publicis Groupe agencies have walked away with retailer HHGregg’s advertising account, according to sources. The Chicago offices of Leo Burnett and Spark SMG will handle creative and media responsibilities, respectively,…

May 7, 2013, 3:08 PM EDT

Pep Boys Gives iCrossing All of Its Digital Work Zimmerman loses account to search pioneer

Like many other companies founded as search marketing services, iCrossing in recent years has been heralding itself as a full-service interactive agency. And recent developments suggest the New York-based firm…

April 29, 2013, 12:16 AM EDT

Four Finalists Pitch HHGregg's Business Zimmerman Advertising has handled the account since '07

HHGregg is in the late stages of an advertising review, with four agencies preparing for final pitches later this month, the retailer has confirmed. Both creative and media efforts are in…

April 9, 2013, 3:31 PM EDT

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