Advertisement

Topic: Zimmerman Advertising

Ameriprise Gets a New Lead Agency

McCann Erickson Detroit succeeds R/GA

Ameriprise Financial has found a new lead agency. McCann Erickson Detroit has beaten three other finalists to land the company's core creative account, with annual media spending of nearly $40 million.…

Zimmerman Gets an Unusual Assignment From a Publisher

Growing readership for Men's Fitness and Star, without ads

A funny thing arose out of conversations between Zimmerman Advertising founder Jordan Zimmerman and American Media Inc. CEO David Pecker: The ad agency got an assignment that doesn't involve advertising. Rather,…

Papa John's Picks a New Agency to Help It Go Global

Initiative will handle media planning, digital efforts

Initiative has landed Papa John's International's media business, replacing Zimmerman Advertising, Fort Lauderdale, on an account that spends about $130 million in measured media. The New York shop is charged…

White Castle Reviews Its Creative and Media Business

Zimmerman finds itself on the defensive—once again

White Castle represents the fourth Zimmerman Advertising client to launch a review in the past eight months. The other clients were Office Max, Papa John's and Ashley Furniture. Ashley landed at McCann…

Office Depot's Review Follows Merger With OfficeMax

Retailers combined forces in November

Office Depot’s creative and media review comes amid store closings at the retailer, which merged with OfficeMax late last year. The decision to close 400 stores by the end of 2016…

Doner Wins Meijer's Media Business

Grocery chain spends more than than $30 million in media annually

Regional grocery chain Meijer has shifted its media account after a review. Doner Media in Southfield, Mich. will handle planning and buying for the retailer, which is based in Grand Rapids,…

Ashley Furniture Launches Creative and Media Agency Review

National retailer spends over $100 million in media annually

Ashley Furniture is looking for a new creative and media agency. The Arcadia, Wis.-based chain’s search is in the early stages and the national retailer is offering up $50 million…

Papa John's Finds a New Lead Creative Agency

Grey succeeds Zimmerman on the business

Papa John's has completed its search for a new lead creative agency. Grey has landed the business, beating back competition from BBDO, Arnold and Doner, the pizza chain has confirmed. The…

Papa John's Picks Finalists in Its Creative Review

4 shops are competing for the business

Agencies from Boston, New York and outside Detroit have reached the final round in the Papa John's creative review. The pizza maker identified the finalists as New York shops BBDO and…

New CMO Launches Papa John's Creative Search

Pizza chain spends $120 million on media

The review of the Papa John's national creative account is starting just five weeks after Bob Kraut arrived as global chief marketing officer. Kraut, a former marketing leader at Arby's and…

Advertisement